| The world is changing at a dizzying pace.
Uncertainty is the new certainty. Indeed change is the only constant. And nowhere is this truer than in Asia. If in the 20th century the world looked to the West for innovation and progress, in the 21st century it is Asia that is the focus of all attention. AdAsia 2011 was an effort to provide an insight into these changes, an attempt to understand how they will translate into opportunities and challenges for advertising and marketing professionals. Delegates to AdAsia 2011 witnessed 20 intellectually stimulating sessions of debate and discussion which redefined how we looked at the world we operated in. Speakers included leading lights from the fields of the world of business, marketing, media and creativity. But it wasn’t all business. Delegates enjoyed the gala evenings featuring performances tailor-made to enthrall and entertain. |
| Date: October 31 - November 3 |
| The Venue: Taj Palace Hotel, New Delhi |
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October 31
Cocktails were held at Shahjahan Hall
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Zee Opening Gala at Durbar Hall
The opening gala kicked off with a high decibel welcome session anchored by the multi-talented Boman Irani, who made people fall off their chairs with laughter. Zenith, the dance troupe presented the various dance forms of Asia and this was followed by the persuccionist maestro Taufiq Qureshi’s performance who had the entire audience energised making music together. Zee Streets of Delhi The sights, sounds and flavours of old Delhi was recreated at the lawns of the Taj Palace. Some of Delhi’s famous street-food and shops filled with curios were brought alive and delegates got to sample first-hand, the charms of 'Dilli'. |
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